NOVA EUC : RURAL CINEMA

Reaching the Unreachable

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THE OPPORTUNITY

RURAL INDIA - A FERTILE TERRITORY
India is under-screened by at least, 25000 screens.
This presents a significant opportunity to bring Cinema access to ~50 Cr Indians.

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MEDIA DARK SECTIONS

Of rural India, many areas don’t have reliable electricity access.
43% of rural India cannot access the internet daily.
Media platforms such as TV have a limited reach. Digital and cinema theatre penetration is also very low,
making these areas almost media-dark.

CHALLENGES OF TIER 2 AND TIER 3 CITIES

SINGLE SCREENS ARE DYING

  • According to KPMG’s Media and Entertainment Industry Report, for every 200 new multiplexes,150 single screens have shut down.

  • Many standalone theatres are bring forced consolidate into chains, or at least refurbish.

REASONS

  • Perception that single screen audiences attract predominantly male audiences.

  • Overcapacity and low occupancy, means maintenance costs are high.

  • Over-reliance on ticket sales to cover the theatre’s overheads.

  • Traditional single screens cannot provide the same content variety as a multiplex.

PROBLEMS FOR PENETRATION IN SMALL TOWNS

  • Dependence on only one business model

  • Difficult to change small-town India’s buying behavior towards newer models

  • Shaky last-mile logistics and broken supply chain has slowed the progress

  • Difference in purchasing power between urban and rural populations

CURRENT TRENDS

Innovative Service Providers dedicated to 
Small Town India

  • One of India's largest FMCG company's agricultural division looks to empower farmers by connecting them to reliable and up-to-date agriculture related information.​

  • A business dedicated to providing banking, insurance, e-governance, e-commerce, and logistics services through physical centers across small towns.

  • Large e-commerce brands are looking at non-Metro and Tier 1 towns as the next organic phase of growth .

  • Assisted e-commerce is coming up in rural India, where direct logistics and last mile delivery are challenging.

NEED FOR INTEGRATED UNITS

Integrated Units can bring best of both worlds

DIVERSE FOOTFALLS

Such service providers when integrated with entertainment options such a NOVA Cinemaz can provide better and more diverse footfalls to each other

ATTRACT HIGH VOLUMES

Logistics and supply chain providers would rather cater to high volumes of integrated centers than standalone businesses especially in inaccessible regions

MULTIPLEX LEVEL CONTENT VARIETY

VSAT delivery and computerised ticketing enables NOVA Cinemaz to provide multiplex-level of content variety, attracting a diverse audience demographic

NEED OF THE HOUR

An integrated center that can meet different demands of the rural population, while sharing overheads, is the need of the hour.