NOVA EUC : CONCEPT
A One Stop Entertainment Hub
The EUC (Entertainment Cum Utility Center) is a multi-service-venue that brings movie entertainment as well as local and national brands to rural communities all under one roof.
EUCs will be setup in rural areas through a standardised model that can be easily replicated in numerous under-served areas. It aims to provide facilities for multiple transactions through a single geographical location and also act as a safe and welcoming hub for the local community members to gather for social and informational activities. It aims at creating a sense of pride among the youth in rural regions, who are rapidly migrating to urban areas.
NOVA EUC : SERVICES
NOVA CINEMA (65% AREA)
NOVA Cinemaz, a 96-seater theatre screen will be an integral part of the EUC, occupying 65% of the area.
It will provide a never-before wholistic movie viewing experience to rural audiences. For the first time, rural audiences will have access to movie releases First Day First Show and all major film enabled with UFO Moviez satellite technology. A comfortable in-audi experience with good quality and fresh food and beverages will be available at cost-effective rates
MULTI-UTILITY SERVICES (35% AREA)
This section will bridge the gap of having an organized community infrastructure within the local areas.
35% area of the EUC area is dedicated for providing Multiple Utility services which can be operated by one or two brands. These services will vary from location to location depending on the requirement fulfilment of that region.
NOVA CINEMAZ : THEATRE INTERIOR
NOVA CINEMAZ : FEATURES
96 seater theatre screen.
17'6" X 7'6" Ultra White Screen.
Completely air - cooled cinema hall.
Access to latest Bollywood and regional movie releases.
First Day First Show release of movies, enabled with UFO Moviez satellite technology.
State of the art German audio system.
Aesthetic and accoustic interiors.
Good quality food and beverages available at cost-effective rates.
The 35% area dedicated to multi-utility services, is an avenue for the introduction of various services which are otherwise unavailable in that area. These services may be critical for the overall development of that region. NOVA EUC can aid in setting up these critical services, here are some examples..
Consulting & guidance on modern agricultural techniques, weather updates & forecasts, market commodity prices and indexes showing sales prices.
THE KEY TO SOCIAL & ECONOMIC DEVELOPMENT
NOVA EUC will be the harbringer of social and economic development and prosperity to the rural regions
Attract a diverse demographic of footfalls to the center via 'NOVA CINEMAZ' increasing the ability yto reach a wider range of audience
Bring never-before seen products to villages for aspirational youth
Create a network of similar centres under one strategic partner, which can share knowledge and logistics with each other.
Enable rural-targeting of brands such as Vakrangee, e-Choupal, Store King etc to increase penetration and scale as per demand by sharing marketing costs with other EUC services